KRITTIKA SHARMA

Krittika (pronounced like critical but without the L) is a multidisciplinary human with 15 years of varied & rich experiences. She navigates the world with heart, instinct & learning. She began her professional career as a textile designer & travelled across villages in India to marry the traditional wisdom of craft to the contemporary sensibilities of urban living. She has been a professional singer, songwriter & voice over artist & performed in India’s most well-renowned stages.

Krittika's life changed with a phone call when she learnt that one of the most important people in her life was critically ill. Over that year, multiple touchpoints with the healthcare system & seeing her loved one's recovery inspired her to pivot her research & design lens towards designing for wellbeing in healthcare. This led her to pursing a master's degree in Strategic Foresight & Innovation at OCAD University in Toronto. She was the only Indian to receive the All India Scholarship across all graduate disciplines.

During the program, Krittika primarily focussed on researching the role of dignity & wellbeing in areas such as domestic abuse & the law, sustainable business models & futures, & end of life care. From there, the beginnings of Maajhi, a death literacy initiative was born. Maajhi celebrated 10 years in September 2024. She is the former director of Death Over Dinner, India, single-handedly introducing the world's largest social campaign on death to the country.

Krittika was introduced to the world of applied behavioral economics & sciences infused with design thinking & research during her time at FinalMile. Her portfolio expanded into healthcare, financial services, social sector & organizational behavior across India, US, Canada, UK, France & Tanzania. Her expertise continues on this path today, driving progress for Fortune 250 companies primarily in the space of Health & Life Sciences (HLS) with scaled solutions using AI, analytics & engineering. While her primary role was a behavior design leader & mentor in the Experience team, she was a core team member in HLS at Fractal Analytics, responsible for developing the practice from its early days to one of the most thriving verticals in the company.